When you try something new and outside of your comfort zone, such as a new business venture or hobby, then you are guaranteed at least one (or all) of three things will happen.
If you succeed at opening a thriving business and achieve your goals, then you can consider that a success.
And of course, usually with success comes knowledge (bonus gift!)
As your business grows and innovates, then you will inevitably encounter failures (bad deals, down markets, etc.), but you will have enough experience (or capital) to pull through any shortcomings.
Alternatively, you could try a new venture and then fail outright.
If this happens, then you will receive up to two ADDITIONAL bonus gifts just for trying at NO EXTRA CHARGE:
- You learn that you should NOT pursue the venture any further.
- You learn what went wrong, find the solution, then try it again and achieve success (and possibly knowledge as well).
Nothing to lose. Everything to gain.
If you get off the couch (or if your new venture involves the couch, then getting on the couch…) and put forth a solid effort into whatever it is that you are undertaking for the first time, then you are GUARANTEED a return.
And this return can then be re-invested back into the business or bankroll a new venture.
Let’s compare all of those GUARANTEED gifts with the exact opposite of trying: “not trying”.
What happens when you put forth ZERO effort? You probably cop excuses like, “It’s too hard”, “I don’t have enough money” or “That means I gotta wear pants!” Trust me, I’ve heard and used all of these at one time or another.
And what did I get by choosing the “not trying” option?
Sure, maybe by sheer dumb luck something might have happened.
But if it did, then I don’t remember it. So it probably wasn’t even worth it. But that’s what happens when nothing happens.
If you want nothing to happen, then do nothing. If you want something to happen, then just try.
James K. Kim
James "Jim" Kim is a commercial real estate agent with Cushman & Wakefield / Pyramid Brokerage Company in the Capital Region of New York, specializing in retail, office, and industrial tenant and landlord representation.