All business owners want the same thing in life.
To continue living their dream.
That means their business must be successful.
Or at the very least, their business should be making revenue.
Because as we all know, a business that does not make revenue does not stay in business for very long.
What’s a simple way to continue living the dream of owning your own business and getting more people to talk about, pay attention to, and perhaps most importantly, support your business by spending money on your products and services?
It’s something so simple, yet so brilliant.
What is it?
I’m talking about Hashtags.
For more information about hashtags and how they function in social media, please visit the offical Twitter blog and read their post "How to choose a hashtag".
Believe it or not, hashtags can be a super effective way to get more Followers, Likes, and other indicators of social media marketing success.
What exactly do hashtags do?
Hashtags are like a social media chatroom.
They get everybody who is talking about the same thing on social media herded into one stream of postings related to the hashtag.
Hashtags are also an easy way to pinpoint the exact conversations your customers and potential customers are having online.
They’re also an easy way to get MORE people talking about your business online.
Add a meaningful and specific hashtag to your business social media posts regularly and establish a brand that gets people talking about it.
Experiment with what works in effectively getting your more hits to your website, Followers, and Likes.
Social media posts with hashtags can get more people involved in the online conversation about your business. Hashtags offer another route of engagement with your business and customers since they are clickable and searchable within Twitter and Facebook and other social media sites.
Combine this increase in Web traffic with the right use of other inbound marketing techniques, and before you know it, your business is wildly successful beyond your imagination.
Choose the right hashtag, and you’ll uncover a goldmine of people who all share a common interest in what you have to say online about your business.
In the Comments below, please answer the following two questions :
1) Does your business Twitter use a hashtag to engage customers and build a community centered around your brand? What is your hashtag?
2) Do you love hashtags so much that your favorite breakfast side dish would be “corned beef and hashtag”?
James K. Kim
James "Jim" Kim is a commercial real estate agent with Cushman & Wakefield / Pyramid Brokerage Company in the Capital Region of New York, specializing in retail, office, and industrial tenant and landlord representation.