Because of today’s outdated educational system, we learn to hate writing. All of those research papers, essays, and presentations seem to be amazingly boring and often difficult. Because of that, we “learn” that writing is one of the most daunting activities.
For those who wish to start a career in business and/or marketing, writing is more than often necessary. Written communication is the bread and butter of contemporary business tendencies. It’s almost impossible to avoid the creation, management, and publishing of written content.
If you haven’t heard, content is king. Most of the marketing practices which are performed right now are dependent on content. Social media marketing, for example, is just a vehicle which carries the real substance (content). E-mail marketing? The same!
Without further ado, let’s clarify one thing: business success is obtained through hard work, consistency, and skills. If you can write well, many doors will open, especially in today’s digital marketplace environment. Oh, and by the way…it doesn’t really matter what type of business you have or what industry you’re activating in.
Business writing is quite different from other types of writing. The purpose of this specific type of writing is to connect readers with businesses. Once a connection is born, the possibilities are almost endless.
Blog posts, promotional e-mails, sales letters, white papers… these all belong to the “business writing” category. Looking to improve your business writing traits? Pay close attention to our tips and tricks, and don’t forget to take action. Otherwise, you’re just wasting your time!
1. Read, Read, Read
Every good writer is also a good reader. But what does it mean to be a good reader? In our case, it means to be able to critically analyze other pieces of writing. So when you’re reading a well-written text, you have to look at words, sentences, expressions, and so on.
The more you read, the more you’ll improve your vocabulary. If you’re reading constantly, your subconscious mind will “spit out” a bigger diversity of words and expressions.
2. Always Plan Your Writing
Whenever you write a piece of text, you need to clearly understand who you’re writing it for, how you’re writing it, and what you’re expecting from it. This is basically planning, and professional writers never neglect it.
The reasons are pretty straightforward: one minute of planning equals ten minutes in execution (Brian Tracy). In order to reach your destination, you need a well-established roadmap. This applies to both life and business writing activities.
3. Create Your Own Blog
In order to become a master at what you do, you need to practice consistently. Many skills are born out of curiosity and random experiences. In this case, business writing is born out of necessity or passion. If there’s no consistent practice, the skill will remain undeveloped.
By creating your own blog, you’ll be able to work on more things at once. You’re firstly improving your writing skills, which as discussed, are very important. Secondly, you’re obviously developing your digital marketing knowledge, as any blog needs promotion in order to thrive.
4. Work on Your Writing Precision and Clarity
Business writing is all about delivering precise and concrete information. Your readers aren’t looking for writing art. Instead, they are expecting to fulfill their needs and solve their issues. So in order to deliver the best possible quality, always stick to the point when explaining something.
5. Learn Some Copywriting Concepts
Copywriting is the art of selling. Professional and successful copywriters are the next level writers, who can not only write but also persuade and sell in a professional way. If you’re serious about your business writing skills, you definitely need to consider copywriting.
You don’t have to be a master copywriter – you just need to learn a few important concepts. After you understand what needs to be said and done in order for sales to grow, you’ll be able to implement it all into your website content.
6. Do Your Research Before – Always
In order to keep your writing productivity at maximum levels, make sure that you do your homework before even writing the outline of your text. All of the sources that you want to include should be carefully selected and put into a list.
Stopping over and over again will destroy the flow of your writing and make your task harder to bear with.
7. Diversify Your Writing Style
When you write for business purposes, you need to keep your writing style flexible. More than often, you’ll be writing for different target audiences. So if you’re writing a blog post which is meant to serve CEOs, the language and style should be strict and professional.
In case you’re writing for college kids, you can throw a joke every now and then. If you’re looking to be funny, make sure that you’re actually funny. Otherwise, it’ll be a total fail.
8. Use Only Simple Language
Good business writers are aware that their audience isn’t built of university professors and highly intelligent beings. The people who read your business writing need to understand everything you say – otherwise, your business purpose will be harder to achieve.
Simple language is one of the keys to successful business writing. Everyone can complicate things, but only the professional writers can keep everything clean and easy to understand.
9. Work on Your Editing and Proofreading Skills
Editing and proofreading are the two main processes that turn average writing into excellent writing. You can be smart, skilled, and very knowledgeable in your field. If you don’t take care of the small things (grammar, spelling, etc.), you’re going to disappoint your readers big time.
If there’s one suggestion I give to everyone who asks me how to improve their writing skills, “work on your editing and proofreading” is what they always get.
Business writing is a skill that will always put food on your table. In case everything fails, you still have this amazing skill.
Most businesses are looking for professional writers that can understand the difference between normal and business writing. Therefore, if you develop your expertise in business writing, you have nothing to lose and everything to gain!
About the Author
Sasha Woss is a content marketer at uk writing service BestEssays and passionate blogger. When she’s not researching ways to make you better at digital marketing, she finds herself at foreign countries or cooking classes. Follow Sasha onFacebook and Twitter.