Ask any salesperson and they’ll likely tell you that they can’t do their job successfully if they don’t have an avenue to generate and manage leads.
But it’s the latter part of the process — the management — that can be the trickiest of all for people to manage. Any lead management strategy has to be mapped against how sales actually happen, and it has to be formed against a backdrop of what success looks like.
Measuring that might be different for different salespeople and different industries.
One way a lead management system works is by making that data accessible, no matter where that salesperson is and what time of day it is.
It also allows you to input those leads into a uniform process, making data insights the same no matter who the client is or where they are in the pipeline. How else do you use a lead management system?
This graphic explains it:
Click To Enlarge
Via Salesforce
This article (How Technology Makes Lead Management Easy) originally appeared on the Saleforce blog.
About the Author
Kaylee White is a content creator with Ghergich & Co. an SEO and content creation company specializing in high-end infographics.
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