Information is what the Internet does best, and you want to be sure you’re taking advantage of the most information possible for your Internet marketing campaign.

That’s why lead validation is vitally important, because it provides you with more information than raw Google analytics data can give.

When you run all of your website conversions through the lead validation process, you can separate true sales leads from conversions that aren’t sales leads. This can make it easier for you to optimize your site and bring in more “true” leads.

This presentation details what makes lead validation so important, and is designed to help you be sure you’re getting all the information your campaign needs.