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Tag: HVAC sales psychology

The Idea Hunters dot net James K Kim Marketing One Thing Every High Earning HVAC Comfort Advisor Must Have
  • Sales Training

The One Thing Every High-Earning HVAC Comfort Advisor Must Have… (Hint: It’s NOT Technical HVAC Knowledge… Although That’s Actually Pretty Important, Too!)

Posted on Saturday, May 23, 2026 by James K. Kim

A lot of people assume the best HVAC comfort advisors are the ones who know the most about equipment, parts, and materials needed for heating and cooling a home or […]

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The Idea Hunters dot net James K Kim Marketing Anchoring Powerful HVAC Sales Tool Comfort Advisor Tips
  • Sales Training

Anchoring: A Powerful HVAC Sales Tool Every Comfort Advisor Should Have In Their Battle Bag They Bring To Every Estimate

Posted on Sunday, May 10, 2026 by James K. Kim

One of the most powerful tools you can bring to an estimate in your “battle bag” does not take batteries, does not need WiFi, and does not get buried under […]

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The Idea Hunters dot net James K Kim Marketing 3 Mental Shortcuts That Influence HVAC Buying Decisions
  • Sales Training

3 Mental Shortcuts That Influence HVAC Buying Decisions

Posted on Friday, March 13, 2026 by James K. Kim

Are you reading this on your tablet while pulled over 15 minutes before your next HVAC sales estimate? Nice! That’s a true HVAC sales professional move. Now, feel free to […]

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