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Tag: sales psychology

The Idea Hunters dot net James K Kim Marketing HVAC comfort advisor trust method
  • Sales Training

Win the Room: The HVAC Trust Method That Makes Homeowners Relax and Say Yes

Posted on Tuesday, March 3, 2026 by James K. Kim

(A Bob the UNcomfort Advisor Story) Bob has been a comfort advisor for over 30+ years. So yes…Bob has seen and heard everything. Steam heat. Hot attics. Wet basements. “My […]

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The Idea Hunters dot net James K Kim Marketing HVAC Sales Objections Scripts
  • Sales Training

How to Answer the Top 5 Most Common HVAC Objections Without Pressure, Discounts, or Weirdness: Steal These 5 Scripts For Your Next Estimate

Posted on Wednesday, February 25, 2026 by James K. Kim

You’re 15 minutes early to your next HVAC sales estimate. You’re parked a block away in the wrapped truck. You’re munching on a BEC and slugging down a black coffee […]

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The Idea Hunters dot net James K Kim Marketing Desire Switch HVAC Sales_2
  • Sales Training

The “Desire Switch” in HVAC Sales: Close More Without Pressure or Discounts

Posted on Friday, February 20, 2026 by James K. Kim

Most homeowners don’t buy HVAC systems logically. They say they do. They’ll ask about SEER2 ratings, brands, rebates, and warranties. But what actually drives the decision is two forces working […]

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The Idea Hunters dot net James K Kim Marketing HVAC number 1 sales tip most comfort advisors skip
  • Sales Training

This Is the #1 HVAC Sales Tip Most Comfort Advisors Skip (But It Closes Deals)

Posted on Wednesday, February 18, 2026 by James K. Kim

If you work in the Heating, Ventilation, and Air Conditioning (HVAC) trade as a salesperson (aka “comfort advisor” or “comfort consultant” or simply “HVAC consultant”), then you probably found this […]

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