Why Every Online Business Owner Should Consider Starting a Blog

If you are reading this blog post, then you likely fall into one of two categories (choose one):

1) You are an experienced online business owner looking for some effective digital marketing solutions and you found yourself on this page, or

2) You are a relatively new-ish online business owner who has successfully completed my free email course “Entrepreneur 101 Bootcamp” on how to build a profitable online business in 7 days with effective digital marketing solutions and you are looking for additional guidance in achieving and maintaining profitable margins for growing your online business.

Then it is no accident you are here. Because at this point in the game, you’ve likely:

1. Got your landing page up.
2. You’ve started building your email list.
3. You’ve got an autoresponder running.

So naturally you’re thinking:

“Alright Jim… I did the GetResponse setup. I’m collecting leads. I’m emailing my list. Why are you telling me to start a blog too? Aren’t blogs dead like MySpace?”

I get why you’d think that.

But “blogging is dead” is one of those phrases people repeat when they confuse diary blogging with what a business blog actually is.

A business blog is not a diary.

A business blog is a storefront.

Let me show you what I mean…

(*Cue those wavy vertical lines down the screen like they used to play in 80s and 90s sitcoms to signify a dream sequence and the dootydootdoot dootydootdoot sound effects)

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The Store Across the Street

Imagine you need an answer. A real answer.

So you go out and start searching the way people search today: you wander.

You walk past a bunch of “stores” and look through the windows: pages, posts, videos, threads, reels, headlines. Everybody’s selling something. Everybody’s promising something.

But nothing fits what you’re looking for.

You stop at one window. It’s pretty. It’s polished. It’s loud.

Not it, though.

You cross to another. It’s close… but it’s not answering the actual question in your head.

You keep walking, window after window, until you’re almost convinced the answer doesn’t exist.

But then…

***BOOYAH!***

Across the street you see it in the display window of a quieter store.

No fireworks. No gimmicks.

Just a simple sign:

“Answers. Explained Simply.”

And right there in the window is the exact thing you came for.

You don’t  just casually stroll over.

You bust a$$ on over there.

You nearly break down the door because the need is REAL.

Inside, you’re greeted by a calm, friendly shopkeeper. Warm lighting. Shelves neatly labeled. The whole place feels like it respects your time.

You catch your breath and say:

“Shopkeeper… I am seeking THAT.”

You point.

He doesn’t blink.

“Ah,” he says, like he’s been expecting you. “A common quest.”

He reaches up to a high shelf (the one you couldn’t reach on your own) and brings it down carefully, like it has weight…like it matters.

Because it does. At least, to you.

Then he places it in your hands.

There it is.

The answer.

Not a teaser. Not a “maybe.” Not a vague “it depends” cloud.

A real answer you can use. For real, for real. Deada$$. Whatever you accept as the God’s honest truth, you finally found it. All you had to do was search for it. 

You exhale. Relief hits your shoulders.

“Thank you,” you say.

And then you look around… and you realize something.

This store doesn’t just carry that one answer.

It has a whole inventory of helpful things: organized, searchable, easy to browse.

And you think:

“Wait… what the heck kind of store is this? This place is…AWESOME!”

That store, my friend, is what’s known as a “blog”.

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(Back to life. Back to reality.)

Reports of the death of Blogs are greatly exaggerated.

People Just Forgot What They’re For.

Blogs aren’t “dead” because humans didn’t stop having questions.

We didn’t stop searching for answers.

What changed is this:

People started thinking blogs were about posting thoughts.

But a business blog is about stocking shelves with answers.

Search is foot traffic.

A blog is the storefront.

And the right post, written clearly and in a way even someone with a limited understanding of the native language could at least get a rough idea of what you are trying to convey, can sit in your “window” for years, pulling in the exact type of visitor you want:

A person actively seeking help.

Not a person you interrupted.

Not a person you chased.

A person who wants the answer. A person seeking the truth. The truth you are sharing in your blog and your life.

“But I Already Have Email. Why the F Do I Need a Friggin’ Blog, Too!?”

Because email is how you nurture people after they’ve raised their hand.

A blog helps you reach the people who haven’t met you yet.

Here’s what a blog does for an online business:

1) A blog brings discovery traffic over time

Landing pages usually need you to push traffic to them.

A blog post can get found by people who are already searching for what you teach.

2) A blog builds trust before the sale

When someone reads a post and gets real clarity, the sale is no longer “convincing.”

It’s just a natural next step.

3) A blog fuels your email content forever

Every blog post becomes:

• a newsletter
• a follow-up
• social content
• FAQ content
• a “Start Here” library
  
  In other words…an effective digital marketing solution to help build your profitable online business. And that’s what you really want…isn’t it?

4) A blog helps your ideas last

A social post disappears.

A blog post sits on the shelf.

And it keeps helping people who are searching today… and next month… and next year. And the year after that.

And so on and so forth. Forever. 

And so it is.

5) AI learns from written answers, too

Search is changing. AI is part of how people find answers now.

Clear written content is one of the best ways to make your business “understandable” online.

The Real Reason I Highly Encourage Online Business Owners To Try Their Hand At Blogging Now

Because you’re building an online business, and the goal isn’t “what’s trendy.”

The goal is to build assets that compound.

A blog is a compounding asset.

Each post is a new item on your shelf.

Each shelf increases the odds that the right person finds you.

Not because you got lucky.

Because you put the answer in the window.

The Simple Plan

You don’t need to write every day.

You don’t need to be a “writer.”

You just need to answer real questions your audience is already asking.

A sane schedule:

• 1 blog post per week
• one question per post
• clear explanation
• one next step

Stack those posts for 90 days and you’ll feel the difference.

Want the easiest way to set it up?

If you want the simplest path for getting your blog live on WordPress, then I recommend hosting through Bluehost.

I’ve personally been with Bluehost since I started my own blog way back in 2012 (remember that year?) They are the simplest but most professional and reliable hosting service for your blog that I would recommend from my own experience.

Also, if you have no idea what “hosting” is or the tech side of having your own website with blog is both terrifying yet oddly intriguing to you as you build your profitable online business with effective digital marketing solutions, then have no fear…Bluehost offers a ton of useful online tutorials, videos, live and AI customer support to help you every step of the way in setting up your Web hosting service, registering your custom URL, and setting up your new blog with WordPress.

It’s super simple and straightforward as it sounds. And worst comes to worst, you can always hire a more tech savvy young ‘un to do all the tech heavy lifting for you, eh gramps? You got this either way. I believe in you. Do you?

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Disclosure: If you use that link, I may earn a commission at no additional cost to you. (I only recommend what I actually use.)